You’re a founder or business owner.
Get the exact language you need to close your sales calls.
Some products and services will always require a high-touch sales process. Think wealth management and professional services. When you’re under the microscope of a buyer considering spending 5, 6, or 7 figures, you’ve got to know what you’re doing. Most founders don’t know strategic sales. We do.
We give you the exact language you need to close your sales calls.
We work with Creator CEOs and founders. These are leaders who are on a mission to build something meaningful, not just sell boring widgets. They care deeply about what they sell. The trouble is that when they sell, they speak their language - not the buyer’s. Deep down, we all want others to focus on us. Great salespeople help buyers learn the truth about themselves, not their product. They sit by the fireside with them, just like FDR did with the nation, in times of crisis. Their buyers feel so understood that they believe you’re the only company that can help them.
This is where strategy and sales meet.
As a CEO, you have the pressure of doing the right thing for your business. You need to equip yourself and your sales team with the best possible chance of success.
Do the right strategic research to get to the truth about your buyer, and you will win.
Know that your buyers really need what you’re selling.
Tell them the truth.
Build a company that can grow predictably. Finally.
We combine deep expertise in qualitative and quantitative research methods with the latest in sales psychology.
Celebrate Creator CEOs with us via our videocast
Interviews with C-Suite leaders, diving into the strategic and human considerations for running exceptional businesses